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Right to be forgotten in the EU: what actually qualifies

Written by Milan Eedel Bloedt, Founder, Info Remover·April 10, 2026· 9 min read

Milan Eedel Bloedt

Founder, Info Remover

Milan Eedel Bloedt has worked in search for over seven years, including in the iGaming sector where aggressive SEO tactics, fraudulent DMCA complaints and coordinated negative content are common. He founded Info Remover to handle content removal, de-indexing and search suppression cases with fixed scope and realistic expectations.

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The right to be forgotten is one of the strongest tools available to European residents managing their online reputation. It is also one of the most misunderstood.

What qualifies

Outdated information, content of no public interest, factually inaccurate material, and information about minors typically qualify. Recent convictions of public figures generally do not.

How the process actually works

A request is filed with the search engine, not with the publisher. If the engine refuses, escalation paths exist through the relevant data protection authority. A well-argued request with proper documentation succeeds far more often than a templated one.

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