Reputation Strategy
Executive monitoring: catching reputation threats in the first 24 hours
Reputation damage almost always has a quiet phase. A forum thread. A regional outlet. A LinkedIn comment that gets a few hundred views. Within 24 to 72 hours, that quiet phase ends and aggregator sites pick it up.
What monitoring should actually do
Generic Google Alerts are not enough. A proper monitoring program watches forums, niche communities, foreign-language press, and the structured data that feeds knowledge panels.
Why speed matters
The faster you respond, the more options you have. Contacting an editor before a story is syndicated is very different from contacting them after it has been picked up by twenty downstream outlets.